E-Marketing
E-Marketing or Internet marketing is the process of growing and promoting an organization using online media.
Internet marketing does not simply mean 'building a website' or 'promoting a website' , somewhere behind that website is a real organization with real goals.
The digital revolution has forced marketers to rethink fundamentally the process by which they identify, serve, communicate, and satisfy their customers.
Internet is different from conventional media in several respects as it serves as a communications channel, a transaction, and distribution channel.
Consumers can get information, make intelligent choices, and finally pay all through the Internet no other medium can accomplish these functions instantly, without resorting to other means.
Its multimedia content can carry not only text and graphics but also audio and video content some of the benefits associated with Internet marketing include the availability of information.
Consumers can access the Internet and learn about products, as well as purchase them, at any hour, any day, companies that use Internet marketing can also save money because of a reduced need for a sales force.
Overall, Internet marketing can help expand from a local market to both national and international market places compared to traditional media, such as print, radio and TV, Internet marketing can have a relatively low cost of entry.
Internet marketing strategy includes:
all aspects of online advertising products services websites including search engine marketing public relations social media market research email marketing direct sales
The Internet marketer selects the best of these vehicles, given the organization's goals and audience.
Behind Code is here to equip you with the knowledge, products and services to help you build your brand and market your business on the Internet.
Our services include everything from the conceptualization of a complete online marketing strategy, through to the implementation of the various specific campaign tactics
Such as: email marketing viral marketing search engine optimization design and development of your website
Internet marketing does not simply mean 'building a website' or 'promoting a website' , somewhere behind that website is a real organization with real goals.
The digital revolution has forced marketers to rethink fundamentally the process by which they identify, serve, communicate, and satisfy their customers.
Internet is different from conventional media in several respects as it serves as a communications channel, a transaction, and distribution channel.
Consumers can get information, make intelligent choices, and finally pay all through the Internet no other medium can accomplish these functions instantly, without resorting to other means.
Its multimedia content can carry not only text and graphics but also audio and video content some of the benefits associated with Internet marketing include the availability of information.
Consumers can access the Internet and learn about products, as well as purchase them, at any hour, any day, companies that use Internet marketing can also save money because of a reduced need for a sales force.
Overall, Internet marketing can help expand from a local market to both national and international market places compared to traditional media, such as print, radio and TV, Internet marketing can have a relatively low cost of entry.
Internet marketing strategy includes:
The Internet marketer selects the best of these vehicles, given the organization's goals and audience.
Behind Code is here to equip you with the knowledge, products and services to help you build your brand and market your business on the Internet.
Our services include everything from the conceptualization of a complete online marketing strategy, through to the implementation of the various specific campaign tactics
Such as:
Search Engine Optimization
Together with e-marketing SEO has a major part to play in the online growth of your business, SEO is the process of ensuring that each page of your site maintains high search engine rankings for the appropriate key phrases associated with that page.
Achieving top positions in search engines and directories through SEO is a cost effective way of attracting qualified traffic to your website.
SEO will increase the magnitude of on-line traffic to your website; consequently your company's market share will broaden while at the same time giving you that competitive edge.
Behind Code has a range of SEO packages available contact us for more details.
SEO is the process of increasing the amount of visitors to a website by optimizing the website so it ranks high in Internet search engines when people search for specific phrases that relate to your business, product, or location we offer our clients proven, measurable results.
When we "optimize" a website, we don't just add key words to your pages, we integrate a comprehensive marketing strategy into the structure, code, directories, file names, images and content of your web site to ensure that your web pages are visible and accessible to search engines.
This helps to dramatically increase the amount of people visiting your site on a daily basis, after we optimize your site, you'll be able to monitor the overall increase in traffic and you'll be able to see exactly how people found you in each search engine.
You'll even be able to see what search phrases they typed into the search engine to find you.
Why Choose Us?
Behind Code is a recognized expert in Search Engine Optimization (SEO) and Search Engine Marketing (SEM) and our SEO Code of Ethics guarantees that your website will be optimized with trusted, reliable optimization methods.
We understand the technology and algorithms search engines use to generate their search results and we use this knowledge to create a strategy to increase your website traffic.
We also maintain a SEO Code of Ethics that guarantees that your website will only use proven, ethical methods to increase traffic to your site.
Search Engine Optimization Services
Web Site Analysis & Ranking Report to create our SEO strategy, we analyze your web site's strengths and weaknesses to create a strategy to ensure success in search engines
We will analyze your current website position in search engines in comparison to your competitors. We check your site's current search engine position and rankings before and after optimization.
Code Analysis: we check your site's HTML code for syntax and structural problems to ensure your pages are accessible to search engines spiders/bots.
Search Engine Position Report: we analyze where you currently appear in SERPs using your target key words and phrases.
Back-Link Report: we determine how many web sites are linking back to your site.
Keyword Analysis: we research and implement a strategy that combines the most effective keywords and phrases for your target goals.
Web Site Optimization
We integrate the following elements into the core of your web site: HTML web page browser titles
HTML meta-tags page descriptions
HTML meta-tags search engine bot commands
Page text: key-words embedded in your page content
File and directory names: key-words embedded in site architecture
HTML Site Map: table of contents
XML Site Maps: we create custom XML Site Maps as allowed by Google, Yahoo, and Bing (MSN). We create personal webmaster accounts for you with Google and Yahoo and upload your custom XML site map to your personal account. XML Site Maps guarantee that all your desired pages will be indexed by each search engine.
Robots.txt: we add special commands that tells the search engines what pages to index and what pages to ignore
Search Engine Submission
After your site has been optimized, we submit and register your site with the leading search engines and directories locally, nationally and worldwide. (Google, AOL, Yahoo, Bing , Ask Jeeves, etc.)
Search Engine Monitoring
Upon request, we verify that your web page is listed with the Internet's leading search engines and directories and provide you with routine reports on how your web site is performing.
Achieving top positions in search engines and directories through SEO is a cost effective way of attracting qualified traffic to your website.
SEO will increase the magnitude of on-line traffic to your website; consequently your company's market share will broaden while at the same time giving you that competitive edge.
Behind Code has a range of SEO packages available contact us for more details.
SEO is the process of increasing the amount of visitors to a website by optimizing the website so it ranks high in Internet search engines when people search for specific phrases that relate to your business, product, or location we offer our clients proven, measurable results.
When we "optimize" a website, we don't just add key words to your pages, we integrate a comprehensive marketing strategy into the structure, code, directories, file names, images and content of your web site to ensure that your web pages are visible and accessible to search engines.
This helps to dramatically increase the amount of people visiting your site on a daily basis, after we optimize your site, you'll be able to monitor the overall increase in traffic and you'll be able to see exactly how people found you in each search engine.
You'll even be able to see what search phrases they typed into the search engine to find you.
Why Choose Us?
Behind Code is a recognized expert in Search Engine Optimization (SEO) and Search Engine Marketing (SEM) and our SEO Code of Ethics guarantees that your website will be optimized with trusted, reliable optimization methods.
We understand the technology and algorithms search engines use to generate their search results and we use this knowledge to create a strategy to increase your website traffic.
We also maintain a SEO Code of Ethics that guarantees that your website will only use proven, ethical methods to increase traffic to your site.
Search Engine Optimization Services
Web Site Analysis & Ranking Report to create our SEO strategy, we analyze your web site's strengths and weaknesses to create a strategy to ensure success in search engines
Web Site Optimization
We integrate the following elements into the core of your web site:
Search Engine Submission
After your site has been optimized, we submit and register your site with the leading search engines and directories locally, nationally and worldwide. (Google, AOL, Yahoo, Bing , Ask Jeeves, etc.)
Search Engine Monitoring
Upon request, we verify that your web page is listed with the Internet's leading search engines and directories and provide you with routine reports on how your web site is performing.